Love & Hate Game of AI Content: 7 Better Ways to Use AI Content Tools Today
So here’s the thing.
Every time I open LinkedIn, I see a majority of marketers saying how one shouldn’t use AI to create content, and the other half suggesting how AI can help scale up content.
Well, I’m on both sides. I don’t think AI content generators are fully capable of creating content that is valuable, engaging, and, most importantly, relevant. But I do believe that these tools have some potential in them — just not for what you think.
So, I did some digging into it. I spoke to 60+ people who wrote posts around AI content to understand what they love and hate about it. As expected, it was the lack of understanding of how to use these tools to your advantage.
Now, of course, the applications I’m going to talk about in this article might not be useful for all. And I’m definitely not going to encourage the use of AI content writing software to write your blog posts.
In my previous blog, I spoke about a few AI content tools that I recommend. I don’t use all of them, but I did try out each in my course of work to help others who are looking for the same.
But I don’t use them for content generation, but rather for ideation. So, in this blog post, I’m going to tell you how you can use AI without hating it and how you can use it to scale up your content efforts. Let’s go!
Table of Contents
∘ 1. Research, Research, Research
∘ 2. Content Ideation
∘ 3. Drafting Rough Outlines
∘ 4. SEO Optimization
∘ 5. Creating Social Media Posts
∘ 6. Content Repurposing
∘ 7. Editing and Proofreading
7 Ways to Use AI Content Software in 2024
1. Research, Research, Research
If there’s one thing AI content tools excel at, it’s research. Many marketers I spoke to admitted that AI content generators are not yet at a level to create original or in-depth content, but they can offer incredible insights during the research phase. Instead of using these tools to generate full articles, you can tap into their vast information libraries to gather statistics, summaries, and quick overviews of complex topics.
For instance, free AI content generators can help you scan various articles and present a summary of key points, speeding up the time you spend gathering sources. This helps you focus on adding your own voice and expertise to the article rather than getting bogged down in manual research.
2. Content Ideation
One of the major areas where marketers see success with AI tools is in content ideation. AI can assist with brainstorming topic ideas, organizing content outlines, and even offering suggestions on trending keywords. By feeding the AI content generator a set of seed keywords, you can receive topic clusters, potential headlines, and blog post suggestions, all of which can spark your creativity.
Even better, you can combine AI tools with keyword research platforms to create a robust strategy. AI can give you a running start by generating lists of topics, while your expertise is what will refine these ideas into something truly valuable and unique.
3. Drafting Rough Outlines
Many writers struggle with staring at a blank page. This is where AI content generators come in handy. Instead of using them to write the final piece, consider leveraging them for rough outlines or skeletons of your content. For instance, an AI tool can help you map out the flow of a blog post, with headline suggestions and subheading structure.
However, you still need to flesh out these outlines with your own knowledge and research to make the content your own. This is why relying too heavily on AI content generation for actual content production often leads to generic, uninspired copy that won’t engage your readers.
4. SEO Optimization
AI content detectors, especially the ones used by platforms like Google, are designed to spot over-reliance on AI-generated content. But here’s the catch: AI can also help you improve your SEO without falling into the detector trap. When combined with human insight, AI can help you identify the right keywords to use naturally throughout your content. Free AI content generators can recommend related keywords, long-tail phrases, and content ideas that align with current search trends, allowing you to optimize your content for better rankings.
The key is to use AI as an SEO research assistant rather than as the sole creator. This way, you ensure your content remains authentic and doesn’t get flagged by AI content detectors as spammy or irrelevant.
5. Creating Social Media Posts
Let’s face it — coming up with social media content day in and day out can be draining. AI tools can help you quickly generate short-form content ideas for your social media platforms. You can input the theme or product you want to promote, and the AI will generate captions, hashtags, or even entire posts.
However, remember that social media thrives on personal connection, so while AI can offer a starting point, you should always review and tweak the content to match your brand’s voice and audience. This helps maintain authenticity and avoids the risk of sounding robotic or impersonal.
6. Content Repurposing
One of the most overlooked but impactful ways to use AI tools is through content repurposing. Instead of creating new content from scratch, you can use AI to transform long-form content like blog posts into different formats such as newsletters, infographics, or social media posts. This saves you time and maximizes the lifespan of your content.
For example, after writing a 2,000-word blog post, you could use an AI content generator to summarize it for an email newsletter or create bite-sized social media updates. AI’s ability to condense information makes repurposing quick and efficient, allowing you to get more mileage out of your work.
7. Editing and Proofreading
Lastly, AI content tools are excellent for editing and proofreading. Many free AI content generators come with built-in grammar checks and suggestions for improving sentence flow. This can be a lifesaver when you’re rushing to meet deadlines or simply need a fresh set of “eyes” on your work.
While AI content detectors can catch grammatical errors or awkward phrasing, always double-check the final content. AI tools can sometimes miss the subtleties of human language, making human editing essential to ensure the text is both polished and engaging.
Final Thoughts
The love-hate relationship with AI content tools will likely continue as technology advances. However, the key takeaway is that AI tools should complement your content strategy, not replace human creativity and expertise. Whether you’re using a free AI content generator for ideation or an AI content detector for optimization, these tools can help you save time, generate ideas, and boost your content quality — if used wisely.
In 2024, as AI technology evolves, marketers will need to become more strategic about how they use AI content generators. Instead of fearing that AI will take over, focus on how these tools can amplify your work, making you more efficient while allowing your unique voice and creativity to shine through.
